Washington Post - Switch On

The Washington Post offered us the chance to collaborate on developing their design identity system for their digital platform. Building on their iconic slogan, "Democracy dies in darkness," they introduced a new tagline: "Switch on." This shift emphasizes the importance of illuminating the truth, making news more transparent, accessible, and clearer for everyone.

Agency: T&Pm
Client: The Washington post
Chief Design Officer: Dan Beckett
Head of Design: Dan Howarth
Senior Designers: Reiss Butler, Devon McGowan-Wachs
Executive Creative Director: Toby Allen
Creatives: Omar Fawahl & Isabel Gomes Brand