Toyota Brand Visual Identity

Toyota Motor Group Europe needed an update on the brand visual identity for all their markets across the European sector. The refresh had to bring a fresh look and expand the flexibility of the design work that was updated in 2021.

The refresh had to include a fresh attitude towards typography, colour and a new layout system for markets to pick up and play with within their individual markets. Digging further into their social media presence, we also had to develop their animation approach too and create a fresh toolbox to use.

Agency: The & Partnership
Client: Toyota Motor Group Europe
Chief Design Officer: Dan Beckett
Senior Designer: Reiss Butler