Toyota Professional

I got the opportunity to establish Toyota’s ‘Light Commercial Vehicle’ section of the business’s visual identity. This extention of the Toyota’s business units look and feel gives the markets an opportunity to flex out new possibilities whilst keeping in line with the master brand. We added inspiration from commercial and trades use of materials to create tone and ownable visuals.

Agency: The & Partnership
Head of Art: Dan Beckett
Senior Designers: Reiss Butler. Andy Allen

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Toyota Yaris Cross Campaign

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